color

Color in social media significantly impacts audience engagement and brand perception. Effective color palettes can enhance visibility, evoke emotions, and reinforce brand identity. Studies show that 90% of first impressions are color-based. Brands should choose colors aligned with their message and audience to maximize engagement. Key colors have distinct meanings: red for urgency, blue for trust, yellow for optimism, and green for wellness. A well-designed color palette ensures consistency and recognizability, ultimately driving interactions and enhancing storytelling in social media.

https://designshack.net/articles/graphics/social-media-color-psychology/