What We Learned From Analyzing 1.7M Posts on X, Threads, and Bluesky

Summary: Analyzing 1.7M posts from X, Threads, and Bluesky reveals similar median engagement rates (4 interactions), but distinct engagement dynamics. X offers high virality potential with average engagements of 328; Threads provides steady growth (average 58); Bluesky is niche-focused (average 21). Different strategies are needed for each platform, emphasizing tailored content for optimal engagement and suggesting a multi-channel approach for diverse social media strategies.

https://buffer.com/resources/x-threads-bluesky-data/

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