Longer TikToks Get More Views — Data Shows Best TikTok Video Length

Social Media / / By

Analysis of 1.1M TikToks shows longer videos (over a minute) yield more views and watch time than shorter ones. While 86% of TikToks are under a minute, those exceeding 60 seconds achieve 43.2% more reach and 63.8% more watch time. Engagement varies, hinting that video length isn’t the sole determinant of success; content quality and a strong hook are crucial. Short videos see limited engagement, whereas those between 30-60 seconds balance reach and engagement well. Longer videos, while requiring more effort, may offer better algorithmic favor, reach, and audience growth potential. Ultimately, strong storytelling and regular posting outweigh video length considerations.

https://buffer.com/resources/longer-tiktoks-get-more-views-data/

Longer TikToks Get More Views — Data Shows Best TikTok Video Length Read More »

Letterloop: The Newsletter for Friends, Families & Teams

Social Media / , / By

Letterloop creates private group newsletters for friends, families, and teams by asking thoughtful questions. Users invite people via email and receive a beautiful newsletter with everyone’s responses. It fosters connection and meaningful conversations across various groups. The first two issues are free; subsequent newsletters require a subscription, ensuring privacy and no ads.

https://www.letterloop.co/

Letterloop: The Newsletter for Friends, Families & Teams Read More »

Color Psychology in Social Media: Choosing the Right Palette for Engagement

Social Media / / By

Color in social media significantly impacts audience engagement and brand perception. Effective color palettes can enhance visibility, evoke emotions, and reinforce brand identity. Studies show that 90% of first impressions are color-based. Brands should choose colors aligned with their message and audience to maximize engagement. Key colors have distinct meanings: red for urgency, blue for trust, yellow for optimism, and green for wellness. A well-designed color palette ensures consistency and recognizability, ultimately driving interactions and enhancing storytelling in social media.

https://designshack.net/articles/graphics/social-media-color-psychology/

Color Psychology in Social Media: Choosing the Right Palette for Engagement Read More »

What We Learned From Analyzing 1.7M Posts on X, Threads, and Bluesky

Social Media / , / By

Summary: Analyzing 1.7M posts from X, Threads, and Bluesky reveals similar median engagement rates (4 interactions), but distinct engagement dynamics. X offers high virality potential with average engagements of 328; Threads provides steady growth (average 58); Bluesky is niche-focused (average 21). Different strategies are needed for each platform, emphasizing tailored content for optimal engagement and suggesting a multi-channel approach for diverse social media strategies.

https://buffer.com/resources/x-threads-bluesky-data/

What We Learned From Analyzing 1.7M Posts on X, Threads, and Bluesky Read More »

The Best Time to Post on YouTube: 1 Million+ Videos Analyzed

Social Media / / By

Best Time to Post on YouTube: Key Findings

  • Analyzed 1M+ videos to determine optimal posting times.
  • Best overall time: Wednesday at 4 p.m.
  • Other effective times: Monday and Thursday at 4 p.m., and 3 p.m. on Tuesday, Friday, and Sunday.
  • Weekday postings between 3 p.m. and 5 p.m. generally yield high views.
  • Worst posting times: 3 a.m. to 5 a.m.
  • Sundays tend to yield the lowest views—consider weekdays for posting.
  • Custom times may vary based on specific audience behavior; YouTube Analytics can help determine optimal posting times tailored to your audience’s habits.
  • Consistency, quality content, and engaging thumbnails are crucial for overall success.

https://buffer.com/resources/best-time-to-post-on-youtube/

The Best Time to Post on YouTube: 1 Million+ Videos Analyzed Read More »

As Facebook Abandons Fact-Checking, It’s Also Offering Bonuses for Viral Content

Social Media / / By

Meta will stop using U.S. fact-checkers and instead pay bonuses for viral content, risking a resurgence of false information. The company’s new Content Monetization program incentivizes high engagement posts, potentially amplifying misleading or fabricated stories. Experts warn this could diminish safeguards against hoaxes, recalling past instances where fake news thrived on the platform. Meta’s shift echoes a broader trend among social media platforms reducing content moderation.

https://www.propublica.org/article/facebook-meta-abandons-fact-checking-boosts-viral-content

As Facebook Abandons Fact-Checking, It’s Also Offering Bonuses for Viral Content Read More »