Best Time to Post on Social Media in 2025: All Platforms

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Best Times to Post on Social Media in 2025:

  • Facebook: 5 a.m. – 7 a.m. weekdays, best day is Wednesday.
  • Instagram: 3 p.m. – 6 p.m. weekdays, best day is Friday.
  • LinkedIn: 7 a.m. – 4 p.m. weekdays, best time is 10 a.m. Tuesday.
  • TikTok: 4 p.m. – 7 p.m. weekdays, peak time Sunday at 8 p.m.
  • YouTube: 3 p.m. – 5 p.m. weekdays, best time is Wednesday at 4 p.m.
  • Twitter (X): 8 a.m. – 10 a.m. weekdays, best day is Tuesday.

Identifying optimal posting times tailored to each platform can enhance engagement, but consistency and audience understanding are crucial for success.

https://buffer.com/resources/best-time-to-post-social-media/

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Longer TikToks Get More Views — Data Shows Best TikTok Video Length

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Analysis of 1.1M TikToks shows that longer videos (over a minute) yield more views and watch time than shorter ones. While 86% of TikToks are under a minute, those exceeding 60 seconds achieve 43.2% more reach and 63.8% more watch time. Engagement varies, hinting that video length isn’t the sole determinant of success; content quality and a strong hook are crucial. Short videos see limited engagement, whereas those between 30 and 60 seconds balance reach and engagement well. Longer videos, while requiring more effort, may offer better algorithmic favor, reach, and audience growth potential. Ultimately, strong storytelling and regular posting outweigh video length considerations.

https://buffer.com/resources/longer-tiktoks-get-more-views-data/

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Letterloop: The Newsletter for Friends, Families & Teams

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Letterloop creates private group newsletters for friends, families, and teams by asking thoughtful questions. Users invite people via email and receive a beautiful newsletter with everyone’s responses. It fosters connection and meaningful conversations across various groups. The first two issues are free; subsequent newsletters require a subscription, ensuring privacy and no ads.

https://www.letterloop.co/

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Color Psychology in Social Media: Choosing the Right Palette for Engagement

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Color in social media significantly impacts audience engagement and brand perception. Effective color palettes can enhance visibility, evoke emotions, and reinforce brand identity. Studies show that 90% of first impressions are color-based. Brands should choose colors aligned with their message and audience to maximize engagement. Key colors have distinct meanings: red for urgency, blue for trust, yellow for optimism, and green for wellness. A well-designed color palette ensures consistency and recognizability, ultimately driving interactions and enhancing storytelling in social media.

https://designshack.net/articles/graphics/social-media-color-psychology/

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What We Learned From Analyzing 1.7M Posts on X, Threads, and Bluesky

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Summary: Analyzing 1.7M posts from X, Threads, and Bluesky reveals similar median engagement rates (4 interactions), but distinct engagement dynamics. X offers high virality potential with average engagements of 328; Threads provides steady growth (average 58); Bluesky is niche-focused (average 21). Different strategies are needed for each platform, emphasizing tailored content for optimal engagement and suggesting a multi-channel approach for diverse social media strategies.

https://buffer.com/resources/x-threads-bluesky-data/

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The Best Time to Post on YouTube: 1 Million+ Videos Analyzed

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Best Time to Post on YouTube: Key Findings

  • Analyzed 1M+ videos to determine optimal posting times.
  • Best overall time: Wednesday at 4 p.m.
  • Other effective times: Monday and Thursday at 4 p.m., and 3 p.m. on Tuesday, Friday, and Sunday.
  • Weekday postings between 3 p.m. and 5 p.m. generally yield high views.
  • Worst posting times: 3 a.m. to 5 a.m.
  • Sundays tend to yield the lowest views—consider weekdays for posting.
  • Custom times may vary based on specific audience behavior; YouTube Analytics can help determine optimal posting times tailored to your audience’s habits.
  • Consistency, quality content, and engaging thumbnails are crucial for overall success.

https://buffer.com/resources/best-time-to-post-on-youtube/

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